{"id":7672,"date":"2019-02-11T12:49:35","date_gmt":"2019-02-11T11:49:35","guid":{"rendered":"http:\/\/iberisasl.com\/blog\/?p=7672"},"modified":"2019-02-11T12:49:39","modified_gmt":"2019-02-11T11:49:39","slug":"marketing-para-talleres-3-nuevas-ideas-para-2019","status":"publish","type":"post","link":"https:\/\/iberisasl.com\/blog\/marketing-para-talleres-3-nuevas-ideas-para-2019\/","title":{"rendered":"Marketing para talleres. 3 nuevas ideas para 2019"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7672\" class=\"elementor elementor-7672 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-954a952 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"954a952\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41bd619\" data-id=\"41bd619\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1174018 elementor-widget elementor-widget-image\" data-id=\"1174018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"474\" src=\"https:\/\/iberisasl.com\/blog\/wp-content\/uploads\/2019\/01\/Marketing-para-talleres-1170x500.jpg\" class=\"attachment-slider size-slider wp-image-7674\" alt=\"Marketing para talleres\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03aacb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03aacb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff49d1e\" data-id=\"ff49d1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e265ec elementor-widget elementor-widget-text-editor\" data-id=\"9e265ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aplicar efectivamente el <strong>marketing para talleres<\/strong> puede ser en ocasiones desalentador.<\/p><p>Probablemente ya hayas intentado de todo: publicidad convencional, marketing por correo, publicidad digital, etc.<\/p><p>Es el momento de volver con m\u00e1s fuerza y adoptar tecnolog\u00edas que est\u00e1n funcionando en el mundo del marketing digital para talleres.<\/p><p>A continuaci\u00f3n os mostramos 3 tendencias por las que apostar este 2019.<\/p><h2>3 tendencias de marketing para taller de 2019<\/h2><h3><span style=\"color: #3366ff;\">1 Vlogs<\/span><\/h3><h4>\u00bfQu\u00e9 es?<\/h4><p>Un Vlog es una fusi\u00f3n entre un blog y el formato v\u00eddeo.<\/p><p>En este caso se trata de comunicar los contenidos en forma de v\u00eddeo. En definitiva el contenido puede ser de la misma calidad pero transmitido a los usuarios de forma diferente.<\/p><p>Algunos talleres disponen de un blog desde hace a\u00f1os pero son pocos los que utilizan la comunicaci\u00f3n a trav\u00e9s de v\u00eddeos.<\/p><h4>\u00bfQu\u00e9 ventajas tiene?<\/h4><ul><li><span style=\"color: #333333;\">Se puede transmitir contenido de forma r\u00e1pida y muy visual en minutos.<\/span><\/li><li><span style=\"color: #333333;\">No requiere mucho tiempo de trabajo respecto a otras plataformas como blogs.<\/span><\/li><li><span style=\"color: #333333;\">Motores de b\u00fasqueda como Google o Yahoo muestran v\u00eddeos en sus resultados de b\u00fasqueda.<\/span><\/li><li><span style=\"color: #333333;\">Cualquier persona con un Smartphone o una c\u00e1mara y un ordenador pueden subir a internet sus v\u00eddeos.<\/span><\/li><li><span style=\"color: #333333;\">Alguans plataformas en las que se puede transmitir: Youtube, Facebook, Twitter&#8230;<\/span><\/li><\/ul><h4>Recomendaciones<\/h4><ul><li><span style=\"color: #333333;\">Preparar el contenido y lo que se quiere transmitir.<\/span><\/li><li><span style=\"color: #333333;\">Duraci\u00f3n de los v\u00eddeos no m\u00e1s de 2-3 minutos.<\/span><\/li><li><span style=\"color: #333333;\">Enfocar correctamente los v\u00eddeos a los clientes.<\/span><\/li><li><span style=\"color: #333333;\">Utilizar mensajes simples y directos.<\/span><\/li><\/ul><h4>Algunos ejemplos de talleres que est\u00e1n aplicando esta t\u00e9cnica<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7553f8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7553f8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db83012\" data-id=\"db83012\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe6ce2a elementor-widget elementor-widget-text-editor\" data-id=\"fe6ce2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Ftalleres.vistabella%2Fvideos%2F1245312898944755%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67170ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67170ef2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b65733a\" data-id=\"1b65733a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5617be4b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5617be4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/twitter.com\/IberisaSL\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S\u00cdGUENOS EN TWITTER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0d7213 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0d7213\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be47a5b\" data-id=\"be47a5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b0640d elementor-widget elementor-widget-text-editor\" data-id=\"5b0640d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #3366ff;\">2 Publicidad online<\/span><\/h3><p>La publicidad online ha experimentado un <strong>gran crecimiento<\/strong> entre los talleres mec\u00e1nicos en los \u00faltimos a\u00f1os porque es un lugar en el que se puede encontrar un gran p\u00fablico objetivo de una forma r\u00e1pida y rentable.<\/p><p>Todo tipo de talleres desde los m\u00e1s grandes a los m\u00e1s peque\u00f1os pueden anunciarse a trav\u00e9s de Facebook, Google AdWords, LinkedIn, etc.<\/p><p>Internet es un mundo en el que cada d\u00eda se conectan miles de personas y en el que se les pueden presentar los servicios que est\u00e1n buscando de una forma econ\u00f3mica y segmentada.<\/p><p>A trav\u00e9s de anuncios en las plataformas que internet ofrece, se puede impactar a los potenciales clientes y facilitar su decisi\u00f3n.<\/p><p>Lo mejor de todo es que no hace falta ser un programador experto ni un \u00abgur\u00fa\u00bb sino que cualquiera puede aprender a manejar estas tecnolog\u00edas f\u00e1cilmente.<\/p><p>Adem\u00e1s de esto, los anuncios online se pueden monitorear y analizar a trav\u00e9s de informes desde cualquier dispositivo lo que ayuda a analizar el rendimiento de los anuncios y mejorarlo.<\/p><p>Una de las ventajas de la publicidad online es que se puede pagar c\u00f3moda y sencillamente y controlar el presupuesto diario. Incluso se pueden detener las campa\u00f1as cuando se quiere.<\/p><p>Tambi\u00e9n se puede analizar si los anuncios est\u00e1n funcionando o no, pudiendo cambiarlos, mejorarlos o darlos de baja.<\/p><blockquote><p>La publicidad online ayuda a llegar a potenciales clientes y a facilitar su decisi\u00f3n, acciones que siempre son los objetivos del marketing.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b05f7a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b05f7a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21535779\" data-id=\"21535779\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66c56dd2 elementor-widget elementor-widget-text-editor\" data-id=\"66c56dd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><h4><a href=\"https:\/\/iberisasl.com\/blog\/facebook-una-plataforma-ideal-de-publicidad-para-el-taller-mecanico\/\"><strong><span style=\"color: #ff0000;\"><span style=\"color: #333333;\">RECOMENDADO:<\/span> <span style=\"color: #3366ff;\">Facebook una plataforma ideal de publicidad para el taller mec\u00e1nico<\/span><\/span><\/strong><\/a><\/h4><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b8bcf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b8bcf2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a2955\" data-id=\"67a2955\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e269e2 elementor-widget elementor-widget-text-editor\" data-id=\"5e269e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #3366ff;\">3 Gesti\u00f3n de los comentarios online<\/span><\/h3><p>Hasta los mejores talleres y negocios pueden recibir una cr\u00edtica de una estrella de un cliente que no qued\u00f3 satisfecho con el servicio o producto.<\/p><p>Esto no es el fin del mundo!<\/p><p>Un buen paso es revisar y analizar el porqu\u00e9 de esa mala cr\u00edtica y responder lo antes posible.<\/p><p>Dejar una mala cr\u00edtica durante semanas o meses sin contestar no es una buena idea.<\/p><p>Contactar con la persona que nos valora tanto positiva como negativamente nos ayudar\u00e1 a entender su valoraci\u00f3n y mejorar en el futuro.<\/p><p>Tampoco es recomendable usar perfiles falsos para valorarnos positivamente o para responder a usuarios que nos han valorado negativamente.<\/p><p>Es mejor contactar con la persona que ha dejado una mala cr\u00edtica y mostrar que nos interesamos por \u00e9l. Esto puede hacer revertir la situaci\u00f3n y que cambie su valoraci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c868166 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c868166\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e7fd0c7\" data-id=\"1e7fd0c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ea17c4b elementor-widget elementor-widget-text-editor\" data-id=\"1ea17c4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><h4><a href=\"http:\/\/iberisasl.com\/blog\/resenas-en-google-\u00bfcomo-afectan-a-tu-taller-y-como-usarlas-para-atraer-nuevos-clientes?\/\"><strong><span style=\"color: #ff0000;\"><span style=\"color: #333333;\">RECOMENDADO:<\/span> <span style=\"color: #3366ff;\">Rese\u00f1as en Google \u00bfc\u00f3mo afectan a tu taller y c\u00f3mo usarlas para atraer nuevos clientes?<\/span><\/span><\/strong><\/a><\/h4><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4434d7f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4434d7f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abc14af\" data-id=\"abc14af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34b8eaf8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"34b8eaf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"http:\/\/eepurl.com\/dygIFf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-check\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SUSCR\u00cdBETE A NUESTRO BLOG Y NO TE PIERDAS LAS \u00daLTIMAS NOVEDADES PARA EL TALLER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3beda519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3beda519\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-521fc354\" data-id=\"521fc354\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36ad0fd3 elementor-widget elementor-widget-text-editor\" data-id=\"36ad0fd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong><span style=\"color: #091f62;\">Si te ha gustado el art\u00edculo puedes ver muchos m\u00e1s sobre automoci\u00f3n y mec\u00e1nica en nuestras redes sociales!<\/span><span style=\"color: #3366ff;\">\u00a0<\/span><\/strong><\/h4><h4><span style=\"color: #3366ff;\"><strong>Haz clic en Me gusta ; )<\/strong><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a049b5\" data-id=\"1a049b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26377bc0 elementor-widget elementor-widget-text-editor\" data-id=\"26377bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/page.php?href=https%3A%2F%2Fwww.facebook.com%2FIberisasl%2F&amp;tabs&amp;width=340&amp;height=130&amp;small_header=false&amp;adapt_container_width=true&amp;hide_cover=false&amp;show_facepile=false&amp;appId=1396589007074662\" width=\"340\" height=\"130\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\"><\/iframe><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aplicar efectivamente el marketing para talleres puede ser en ocasiones desalentador. Probablemente ya hayas intentado de todo: publicidad convencional, marketing por correo, publicidad digital, etc. Es el momento de volver con m\u00e1s fuerza y adoptar tecnolog\u00edas que est\u00e1n funcionando en el mundo del marketing digital para talleres. 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